About Blue Magnolia



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Blue Magnolia is a lux, boho fashion boutique in beautiful downtown Sechelt, B.C.  We have earned a reputation as one of the Sunshine Coast’s most alluring fashion destinations.  Founder and owner, Lonnie Pasareno wanted to create a fashion destination where women of all ages could find contemporary, comfortable, sexy, and “a little bit” boho clothing for everyday life.

In 2003, Blue Magnolia was introduced. With the generous support of our customers we have grown into the beautiful boutique we now occupy on Cowrie Street. Our 2,000 square foot boutique features signature brands, fine clothing, footwear, collectible jewelry and unique accessories – a wonderful collection of inspired fashions.Lonnie now spends much of her time finding a curated selection of fashions for her customers.  She has handed over the running of her store to her incredible staff who are all beautifully unique in their own ways.

“I love that each of my staff have a collection of Blue Magnolia clothing but wear it all so differently.  It is definitely one of the fabulous things we can offer our customers – you get multiple perspectives on one piece.”

Blue Magnolia staff are passionate about helping women discover their own unique style.  We hope our store is a place for you to feel indulged and inspired – a place you feel welcome to simply come in browse and enjoy!

To see all our brands please visit What We Carry